GTM & Marketing

Newsletter Platform

Build a newsletter tool with subscriber management, email templates, and campaign analytics.

Build a newsletter platform:

Subscriber management:
- Signup forms (embeddable and standalone)
- Import subscribers from CSV
- List segmentation by tags, signup date, or custom fields
- Unsubscribe handling with confirmation
- Double opt-in support

Campaign creation:
- Rich text email editor with templates
- Subject line and preview text
- Send immediately or schedule for later
- Test email before sending
- Personalization tokens (first name, etc.)

Analytics:
- Open rate, click rate, bounce rate per campaign
- Subscriber growth over time
- Top-performing campaigns
- Click heatmap on links

Management:
- Campaign history with status (draft, scheduled, sent)
- Subscriber activity log
- Suppression list management

The app should have user authentication for newsletter creators.

Visual style:
- Color palette: white background with coral (#F43F5E) primary and warm gray tones
- Email template editor with drag-and-drop blocks and live preview
- Clean, modern sans-serif typography
- Creator tool aesthetic — like Substack or Mailchimp, content-first with analytics flair

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