GTM & Marketing

Marketing Analytics Dashboard

Build a dashboard to track campaign performance, channel attribution, and marketing ROI.

Build a marketing analytics dashboard:

Campaign tracking:
- Add campaigns with name, channel, budget, start/end dates, and goals
- Track key metrics: impressions, clicks, conversions, cost, revenue
- Calculate ROI and cost-per-acquisition per campaign
- Compare campaigns side by side

Channel overview:
- Aggregate metrics by channel (paid search, social, email, organic, referral)
- Channel attribution: which channels drive the most conversions
- Budget allocation vs. performance by channel

Visualizations:
- Line charts for trends over time
- Bar charts for channel comparisons
- Funnel visualization for conversion stages
- KPI cards with period-over-period comparisons

Reporting:
- Auto-generated weekly and monthly reports
- Custom date range selection
- Export charts and data to PDF or CSV
- Scheduled report emails

The app should have user authentication with team access.

Visual style:
- Color palette: white background with gradient chart colors (blue → teal → green) and dark navy (#1E293B) headers
- Dashboard grid with KPI cards, line charts, and funnel visualizations
- Data-optimized sans-serif typography with clear number formatting
- Analytics platform aesthetic — like Google Analytics meets modern design, data-rich and visual

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